Direct booking system · UK holiday lets
Built once. Yours forever.
A booking system built around your property, hosted on your domain, with your name on it. No monthly fee. No platform standing between you and your guest.
Harbour cottage · 2 bed · sleeps 4
Book your stay
What the platforms cost you
Fees you've stopped noticing
Every booking through an OTA and every month of subscription software is a cost you've absorbed quietly. Add it up.
Typical commission taken on every booking through Airbnb, once host and guest fees are combined.
What a 1–2 property owner loses a year to OTA commission and subscription booking software combined.
Owners relying on one-way iCal sync between platforms. Ownlet syncs two-way, from one calendar.
Ownlet vs. subscription platforms
You're not renting a booking system. You're buying one.
| Subscription platforms | Ownlet | |
|---|---|---|
| Ongoing cost | £30–120 a month, forever | £0 a month |
| Branding in the booking flow | Theirs | Yours |
| Your guest data | Held by the platform | Yours, exportable, always |
| If you want to leave | Start again elsewhere | Take the code with you |
| Built for your exact property | Generic template | Configured to your portfolio |
What's included
Everything the booking runs on, nothing you don't need
Every build ships with the same core. No add-on you didn't ask for, no field your guest doesn't need to fill in.
Direct booking flow
Your guest picks dates, sees the price, and books in four fields. No 200-country dropdown, no address form for a weekend break.
Admin console, built for your phone
Bookings, calendar, pricing and reviews, managed from your phone on a Saturday afternoon. Desktop is secondary here, not the other way round.
Stripe checkout, direct
The same payment guests already trust. No platform taking a cut of a transaction that's between you and them.
Two-way calendar sync
One calendar feeds Airbnb, Booking.com and Vrbo. Block a date once, it's blocked everywhere. No double bookings.
Your guests, your list
Every direct booking captures a guest you can reach again, without paying commission a second time.
Config, not code
Add a second or third property as a config entry. No rebuild, no waiting on a developer for the basics.
The part platforms don't mention
Your guests. Your list. Forever.
An OTA will never hand you a guest's email. Every booking through Ownlet does. Past guests are the cheapest booking you'll ever get, and right now you don't own the list to reach them.
Worked example
How it works
Three steps, start to live
Tell us about your place
Properties, prices, photos, the way you already run things. No form longer than it needs to be.
We build it
Configured to your brand, your prices, your domain. You see it before it's live, not after.
You run it
Bookings, pricing, reviews, all from your phone from day one. Yours to keep, whatever happens next.
First build, in progress
A two-property holiday let, moving off WordPress
Two properties moving off a booking plugin built for hotels, onto a booking flow built for two holiday lets. Four fields instead of a full postal address. One set of prices instead of two that drift apart.
Pricing
Built once. Priced once.
One build fee. No monthly platform charge after that. Figures below, confirmed on a call once we know your portfolio.
Standard
£699 one-time
For one or two properties. Everything you need to take bookings direct.
- Booking flow & property pages
- Mobile-first admin console
- Stripe payments, direct
- Two-way iCal sync
- Your domain, your brand
Pro
£1,499 one-time
For growing portfolios. Everything in Standard, plus the tools that pay for themselves.
- Everything in Standard
- Up to 10 properties
- Guest list & email export
- Seasonal & dynamic pricing
- Revenue dashboard
Get started
Own your booking system. Not another subscription.
Tell us about your property and we'll come back with a fixed price, built around what you actually need.